Impact of Google reviews on E-commerce Website

Impact of Google reviews on E-commerce Website

What is the first thing people do when they go to make an online purchase? Many customers turn to online Google reviews in an e-commerce-driven world where consumers can’t physically check the products before buying. Finding and getting feedback for any product or service is just a few clicks away as review sites like Google reviews, Yelp reviews, and Facebook reviews are expanding. 

When it comes to winning businesses and maintaining a positive brand reputation, online Google reviews are essential for any company that exists in the digital world. This is the reason many businesses and marketers started to add a Google reviews widget on Shopify website to leverage its benefits at maximum for the growth of their brand. Follow this blog till the end to learn more about the impact of Google reviews on E-commerce websites. 

Who Are Reading Online Reviews? 

Everyone is reading online Google reviews in this digitalized world. As per the report of BrightLocal, more than 90% of customers read online Google reviews and more than 85% of consumers trust them as much as they are recommended by their relatives or friends. The effect of these customer reviews is measurable too. Because negative Google reviews can make an equal impact as positive Google reviews. 

As per survey reports, consumers who read online Google reviews before making any online purchase, more than 80% of those customers will check negative reviews specifically. When interacting with negative reviews, research shows that users spend five times more with an 85% increase in conversion rates. The higher number of reviews means customers will spend more time on your website which decreases the bounce rate. To trust an average star rating, at least a minimum of 40 reviews are required to justify it.  

Why Online Google Reviews Are Essential For Your E-commerce Website 

Online Google reviews can reveal a lot about your business and they can impact your sales, generate purchases, and develop a base of loyal customers. Some of the key points that highlight the importance of displaying Google reviews on Shopify website are listed below. 

1. Develops Trust 

There are countless e-commerce businesses available in the global marketplace in every particular niche. It becomes very difficult to trust without a process to verify the reliability and quality. This is where Google reviews come into the picture for businesses that exist in the e-commerce space and create a huge impact. If a brand has an ample amount of reviews then it simply verifies that the brand is trustworthy and reliable for any kind of purchase. According to a survey report, more than 65% of customers will buy and trust the brand that caters to online Google reviews. 

2. Generate Sales 

The psychological factor is one of the important factors behind social proof because people make their decisions based on the collective actions of other people. In generating sales for a business, this phenomenon will be crucial because customers will read positive Google reviews provided by the existing customers about the product providing confidence that purchasing a well-reviewed product is best. Google reviews are trusted by customers 12 times more as compared to other marketing gimmicks exhibiting that social proof is a powerful force in driving more sales for the business. 

3. Encourage Problem Solving 

Your business will receive both positive and negative Google reviews and that is fine. In the global marketplace, no brand is perfect and Google reviews help you figure out the points where your business needs improvement. If your business receives multiple negative reviews for the same product then it will surely need improvement. Based on negative reviews, more than 94% of customers will move towards your competitor. 

Tips For Receiving Online Google Reviews For E-commerce Website 

Over time, Google customer reviews will come naturally in many cases but it doesn’t mean you can’t take the initiative to speed up the process. As a brand, you can use these tips to receive online Google reviews to increase the number of customers who leave feedback. 

1. Simply Ask for A Review 

As a business, you can send out a survey email that asks your consumers to provide ratings after the purchase completion for factors like the checkout process, product quality, navigation ease, and shipping speed that can provide you valuable customer feedback that you can display on your website. 

2. Mail Consumer Surveys 

One of the best ways to get more online Google reviews is to simply ask for reviews from your customers. You can ask by sending an email request after the delivery of the item, making a pop-up appear after making a purchase, or on the checkout page because requesting a simple review can make a big difference for your business. 

Over To You 

In the digitalized era, online Google reviews are an excellent way of word-of-mouth marketing strategy that gives an insight on services and products from outside. Positive Google reviews will help businesses generate revenue and develop brand reputation while on the other hand, negative Google reviews can impact the revenue and credibility of a business. Understanding the impact of Google reviews on E-commerce websites is truly beneficial for businesses.

Techk story

My name is Mohsin Ali. I Am an seo expert with 4 year experienece in this field. I am working also as a reseller and I have large number of high quality guest post websites available

One thought on “Impact of Google reviews on E-commerce Website

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